INITIATEBRO®
Join the Movement

INITIATE BRO / COLLECTION 001

WEAR THE
STANDARD.

A heavyweight state of mind for people choosing courage, discipline, and progress. A daily uniform for becoming who you said you would be.

GET THE TEEJoin the MovementEXPLORE THE COLLECTION
INITIATE BRO / COLLECTION 001SCROLL TO DISCOVER
Model wearing the Courage over conformity graphic tee, back view 01 / COURAGE OVER CONFORMITY
COURAGE — DISCIPLINE — PROGRESS

THE FIRST CHAPTER / 7 DESIGNS

WEAR YOUR STANDARD.

Every graphic carries a conviction.
Choose the conviction you carry.

COLLECTION 001 — THE INITIATIONGraphic tees · Release details to come
Man wearing the Rise Together tee

THE MOVEMENT / COMMUNITY IN THE MAKING

DON’T GROW
ALONE.

A stronger mind. A stronger body. People who challenge you to keep becoming.

01

Shift your mind.

Challenge old assumptions. Make room for a new perspective.

02

Build your body.

Turn intention into action. Find consistency in the everyday.

03

Rise together.

Share the work. Bring encouragement. Hold each other to a higher standard.

JOIN THE MOVEMENT